Lucidweb Website
UX/UI & Branding
My Position Lead UX/UI Designer, Art Director
Task Creating a visual identity and a website as central communication channel for Lucidweb, a WebVR startup from Belgium.
Challenge The website needed to present and explain the technology in an understandable way and target investors with a business agenda as well as potential creative collaborators with a critical eye on technology. All this wrapped in a visual and interactive experience, matching the new brand.
Solutions
The interactive home page introduces users to the immersive world of LucidWeb. It also creates a cross platform connection, allowing them to right away receive a link on their phone and try out the VR player. They can experience case studies in a visually stunning way on the "Work" page, directly linking to the 360° videos.
At the same time the main menu is simple and intuitive to navigate to more pragmatic informations. The information architecture is hierarchical as it allows users to dive deeper into details if they are interested, without overwhelming those, who are completely new to the topic.
